• 5 Biggest Hurdles in eCommerce

    January 26th, 2018 by
    5 Biggest Hurdles in eCommerce

    According to eMarketer, global B2C eCommerce is set to hit 2.3 trillion by 2018. It has made it very easier for retailers anywhere in the globe to sell their wares and get a fair chance to compete with the biggies in the business. It is fairly easy to set up an eCommerce website with little or no coding knowledge. Some even set up their website before they procure products to sell.

    Here is a look at the top 5 reasons plaguing the eCommerce industry and solutions you can use to overcome these for your own business.

    1. Speaking your customer’s language

    60% of global consumers spend time on sites of their own language than they do on English sites? If the site isn’t available in the local version, they might just boycott the site altogether. Language has a big implication for eCommerce websites. Not only do you need to provide an option for customers to view your site in local language, you need to run a site wide check to see none of your products or services have an offensive meaning in the local language.

    2. Tech infrastructure:

    Going international mean that you’ll need local hosting to speed things up. Having local servers for load balancing can tip the costs quite high and isn’t sometimes possible due to infrastructure limitations. Some markets require that you use Content Delivery Networks (CDNs) and geo-based load balancing servers to improve domestic site speed and reliability. So what’s the right solution?

    3. Logistics and Fulfillment:

    You may be all ready to ship your order overseas and even have potential clients waiting on you. In fact, according to a provider of international dispatch services, companies that ship overseas can increase their revenue by an average of 17% Fulfillment agencies are available too, more easily than before. Then what’s stopping companies from shipping internationally? A lot of times local government regulations are a problem. While some items are prohibited others need to abide by local expert laws. It is difficult for a company to keep track of each item for each country.

    4. Preferred payment Modes:

    When eCommerce first launched, many people were apprehensive about shopping online because they didn’t think of credit cards as a secure way to transact online. Besides, digital penetration was low and not everyone had a credit card.

    5. Local customer support:

    So you have built a website in the local language for more sales. But is that enough? What happens when your customer reaches out to you via email or the ‘Contact us’ form on your website with a query or concern or help? Most of the time, websites are not equipped to handle this even though they have taken the effort to translate the content of the website into the local language. Most of the times, customers get back an auto-generated response, which of course does not make them happy. The risk here: Lose a hot lead or a loyal customer.

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