• 5 Essential Features for Taking Payments on your Website

    November 15th, 2016 by
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    5 Essential Features for Taking Payments on your Website

    Despite the immense growth in online shopping people are still cautious of making payment online. They are nervous about sharing their personal and credit card information online. Being an e=commerce merchant requires you to provide smooth, reliable and secure online shopping experience to your customers. Here are the factors that you must consider while offering online payment option.

    Multiple login options

    In order to increase the number of conversions you must provide multiple login options to the visitors on your site. A lot of customers are not willing to create an account on the yet site yet they want to purchase from your site. You can tap these customers by offering them the facility to checkout as a guest.

    Authentication

    Customers are really concerned about the information they shared on your website. To give them the peace of mind offer them several verification layers to restore their accounts. For example if your customer forgets their password your site must require them to verify with multiple measures.

    Integrated Payment Processor

    If your website has low number of transaction your website must have own payment processor. With other payment processor customers are directed to website that is not yours which disrupts the user experience.

    Check Out Buttons

    The fewer the time customers have to look for check out button the sooner they will convert. Check out button should be in a color that stands out in the website and at the top and bottom of your site.

    Return and Refund Policy

    Customers don’t get to have a physical look and feel of the product they buy on your website which make them confuse whether to buy or not to buy. In order to mitigate this confusion clearly state the return and refund policy on your site to build their confidence.

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