• 5 Ways you can Attract New Customers to Your Small Business

    December 6th, 2017 by
    5 Ways you can Attract New Customers to Your Small Business

    As a small business every business’ goal at the very least, become a small business that has a sustained flow of revenue.  To achieve this it requires that you continually work on finding new customers to your small business whether it is online, a physical storefront, or both. Here are some easy strategies that have been proven to attract new customers:

    1. Expand your Online Presence

    The process of finding new customers takes on a dual strategy. You want to reach to potential clients that are farther afield, including those in other geographical locations if that suits your business. If you are an online business, you know that your customers could be located in many regions, so it’s important to employ some marketing strategies that speak to all areas.

    You can do by creating landing pages on your website directed at specific countries where you have targeted certain audience. Also utilize an SEO strategy that includes geographical words, including certain cities, in your website and social media content. This increases your chances of being discovered by your target audience in those specific markets.

    2. Find and Interact with Customer Niches

    You would like to be everything to everybody, it’s most likely not going to happen in real world scenario. Create a strategy of the customer segments that are most likely interested in what you have to offer, get to know what they look like and how they prefer to be contacted.

    Some key strategies include regularly replying to comments on social media, asking for customer’s feedback through a survey on social media and contests that include sharing their own content on various social media sites.

    3. Employ Traditional Marketing Methods

    It is very easy to become popular with online marketing methods through mobile, social media, and other mediums, but that does not mean that we forget that traditional marketing still works with your target audience. Depending on your customer base and business type, various traditional marketing methods will still be a valuable way to attract new customers.

    4. Provide Something of Value

    Marketing and Promotions are always a possible way to attract new audience because they like the idea of getting some type of incentive that convinces them to try something for the first time. You can put out first-time order discounts, a trial offer, or anything else that screams “value” for the prospective customer. Offering a deal shows your audience that you want to win them over. Make sure that these discounts are easy to get and use, including a mobile coupon that can be scanned in the store or an online code that is entered at checkout.

    5. Find influencers in your Industry

    Thin of those that are already onboard as a customer, they can serve as a your brand ambassadors and brand advocates who can influence others that are on the fence about whether to buy from you or have yet to hear about you. In an online environment, trust is more important than ever, so influencers play vital role in the buying process. You can also offer incentives for referrals that your existing clients give and that turn into new customers.

    Final Word

    All of these strategies and tactics are relatively easy and inexpensive to employ so you have no excuse but to go out there and start expanding your customer base.

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